Bush Vicki

[bitheerani44455]

Today we are going to talk about a strategy that was once synonymous with invasive communication: email marketing.

In fact, I would venture to say that even today, even with the amount of content talking about consumer expectations and the best way to communicate, some companies make mistakes in their email campaigns because they don't have good planning.

According to statistics from the company Cultura Colaborativa:

52% of Brazilians spend at least sgb directory hour a day reading emails;
58% of them check their inbox as soon as they receive a new notification.
Looking at these numbers, it's easy to understand that this channel is important, but of course, it will only bring results with a well-executed plan.

And in this blog post you will learn how to create this plan! Oh, and don't worry if you are just starting out or if you are a little more advanced in the strategy, because this content has practical tips for all stages.

So, let's get started!

Email Marketing: Deliverability vs Delivery
Before talking about anything practical, I need you to understand the difference between two little words, as they are important in the results analysis part:

Delivery and deliverability.

The first word represents an end.

In other words, of the emails you forwarded, how many reached the user's inbox? That number is the delivery!

Deliverability, in turn, is a rate, a percentage. A little confusing? Let's look at an example to make it clearer.

You sent 10,000 emails and 9,800 reached the user's inbox. From this we conclude that:

Its delivery was 9,800;
And 98% deliverability.
But why is it important to know this? Because this percentage can be measured, analyzed and improved. It is a metric that needs to be on your radar frequently, after all, increasing it means reaching more consumers.
_________________
caseno email list

[Reklama]